Leonard Arangies, CEO of The Art of Taste CC and proprietor of House of Amir, has just clinched the illustrious World Beverage Innovation Award. The award is the beverage industry’s leading international awards scheme and celebrates innovation and excellence across every product category, as well as seeking out the best in packaging, marketing, technology and sustainability. The award, presented at BrauBeviale in Germany, saw Arangies’ House of Amir beating more than 200 entries from 37 countries for the coveted Best Sparkling Beverage Award. In 2014 Amir was the winner of the Best Product and Best Packaging Awards at the Malaysia International Halal Showcase.
The exquisitely packaged Amir is a non-alcoholic sparkling beverage with a unique blend of grape juice and rooibos with distinct notes of fynbos. The uniqueness of Amir lies in the merging of cultural tastes and markets. Coming from a wine and marketing background, Arangies especially focussed on delivering a product which is rich, fresh and awarding in taste and aroma, and which caters for the massive, yet illusive, non-alcoholic, and predominantly Arab and Muslim market. As such, Amir has launched successfully from Oman to China, India and the UAE. At a recent trade fair in Peru, Amir was lauded for its flavour profiles, chic presentation and market reach.
Arangies is a well-known and well-established Stellenbosch-based entrepreneur and an authority on brand building. As owner he was the driving force behind success stories such as Rustic Café, Diba Chicken ’n Corn, The Olive Tree Olive Shop and The Golden Tree Olive Products. He serves as a member of the South African Olive Tasting Panel.