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The Pinotage '30 Seconds' Lockdown Challenge launched

22 April 2020  -  Pinotage Association

An exciting Pinotage social media lockdown campaign will start this week.

Pinotage winemakers and influencers were asked to take part in an entertaining ‘30 Seconds’ campaign which promises to be a fun filled competition where online users can win daily wine prizes.

In this campaign daily clips of winemakers / writers will be uploaded on the Pinotage social media platforms. In these videos winemakers were asked to describe the five words from a 30 Seconds card and users are invited to guess these words. Users who correctly identified the words stand a chance to win Pinotage wines from these winemakers, which will be delivered after lockdown.

The campaign will start on Tuesday, 21 April and will run for a week and videos will be posted on Facebook, Twitter and Instagram where users can enter by using the hashtags  #Pinotage30seconds and #ProudlyPinotage .

The Pinotage Social Media platforms:




Participating wineries include the likes of De Grendel, Kaapzicht, Spier, Springfontein, KWV, Neethlingshof, Rooiberg and Beyerskloof. Wine writer Emile Joubert will also take part in this campaign and will create a “30 Seconds” video.

Online users are invited to come and see how creative these winemakers are in their efforts to describe the words and they can also stand a chance to daily wine prizes.