#VinoPeople: Denzel Swarts

#VinoPeople: Denzel Swarts

When you see Simonsig Brand Ambassador, Denzel Swarts, out and about in the winelands, you’re immediately aware of the love and respect he has earned from his peers. Denzel has been making waves in the industry for many years and most recently again with the launch of his own wine label.

Born and bred at Simonsig, Denzel Swarts is still rooted at the well-known Stellenbosch producer where he enjoys engaging with people and building positive and lasting relationships as Brand Ambassador. “Wine without a story is fermented grape juice, my job is to tell that story”, Denzel shares.

On top of being a brand ambassador, Denzel is also a certified sommelier and mentor through his Son of the Soil Leadership Foundation. His studies included various courses at Elsenburg, Cape Wine Academy, Stellenbosch University, South African Sommeliers Academy and most recently saw him complete a postgraduate diploma at the UCT Graduate School of Business.

Starting his own wine label was a long process. “It took altogether 6 years to eventually find the right producing partner” Denzel explained.

We asked him about his new Son of the Soil wine range:

Break the Mould Chenin Blanc: This Chenin represents my early childhood phase, we often tell children you can become anything you like to be and see how easy they are able to adapt. The cultivar Chenin Blanc has very similar qualities, besides it being the workhorse of the wine industry, it can adapt very quickly and it’s able to produce from Cap Classique to Brandy (showcasing its versatility).

The Undiscovered Jewel Pinotage: Pinotage is South Africa’s first own cultivar and was very badly received by the international market, until it won on an international stage which assisted to restore its reputation, so too, this cultivar represented my Teenage years as a farm child who was discovered and after being assisted and polished up in his wine education, restored the perception with which many rural/ farming teenagers are struggling with.

The Infinite Sparkle Cap Classique: This wine represents achievements and celebrations in everyday society. For me, this wine celebrates the farm workers on who’s shoulders I have built my career and achievements. It furthermore celebrates what was, what is and what is yet to come.


Get in touch with Denzel –